Art of the Title

Art of the Title

MANAGING EDITOR, CO-OWNER, creative director, CURATOR, WRITER

 

Art of the Title is an online publication dedicated to title sequence design, spanning the film, television, conference, and video game industries.

 
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Launched in 2007, Art of the Title combines interviews with filmmakers and directors, designers, and craftspeople with in-depth analyses and behind-the-scenes materials

 The   Game of Thrones     feature, published in 2011, remains one of the most popular on the site

The Game of Thrones feature, published in 2011, remains one of the most popular on the site


The Art of the Title story

Art of the Title was founded in 2007 by motion designer Ian Albinson and writer Alexander Ulloa as a blog intending to highlight the design of title sequences. In 2011, I joined as Managing Editor and Will Perkins joined as Senior Editor. In 2012, we launched a redesign developed in partnership with New Zealand-based studio CactusLab, adopting a responsive structure and allowing the site to seamlessly adapt from desktop to mobile. 

 

DAVID FINCHER, Director of Se7en, Fight Club, and The Game:
 

“I love the site. It’s really beautiful. I would much rather have anything and everything about the title sequence be on Art of the Title than in USA Today or any publication like that. Your site is the proper context for this conversation.”

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Art of the Title's aim is to honour the creators and innovators who contribute to the field, discussing and displaying their work with a desire to explicate, facilitate, and instigate. Through years of tireless work we have championed the art of title sequence design and built a community hub for and about the film, design, television, and media industries.

 

By the numbers...

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LOUISE SANDHAUS, American graphic designer, educator, and author of Earthquakes, Mudslides, Fires and Riots: California and Graphic Design 1936-1986:
 

"Art of the Title gives consideration to works of title design and so many of us benefit from their thoughtfulness... If you want to really appreciate and celebrate this remarkable practice that frames the experience of works on screen, Art of the Title is your necessary habit."


 

In 2011, the Art of the Title team curated the title design section of the Graphic Design — Now in Production exhibition, co-organized by the Walker Art Center and the Cooper Hewitt, Smithsonian Design Museum.

The exhibition ran from October 22, 2011 – January 22, 2012 at the Walker Art Center, Minneapolis, and then toured around the U.S. in New York, Los Angeles, Grand Rapids, Houston, Winston-Salem, and Providence.

 The Art of the Title team in 2012 at the  Graphic Design—Now in Production  exhibition on Governors Island, New York. From left: Senior Editor Will Perkins, Managing Editor Lola Landekic, and Founder Ian Albinson.

The Art of the Title team in 2012 at the Graphic Design—Now in Production exhibition on Governors Island, New York. From left: Senior Editor Will Perkins, Managing Editor Lola Landekic, and Founder Ian Albinson.

A comprehensive, illustrated catalogue produced by the Walker Art Center and featuring an 18-page section on title design curated and written by Art of the Title accompanied the exhibition.

   Graphic Design—Now in Production  , published 2011 by Walker Art Centre

Graphic Design—Now in Production, published 2011 by Walker Art Centre

 

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ANGUS WALL, Academy Award-winning film editor (zodiac, The Social Network, The Girl with the Dragon Tattoo) and title designer:
 

"A compendium of great title work — invaluable!  The site has opened my mind to different ways of doing things."


 

Fueled by community

The Art of the Title readership is comprised of industry leaders, creative professionals, and motivated aficionados including filmmakers, designers, managers, directors, journalists, writers, artists, students, and dedicated fans of media. The community around the site is a technologically savvy, on-trend, and highly engaged group of people. Our readers are creatively driven, motivated to discover and share, and very well connected via social media.

Since 2014, Art of the Title has been financially sustained and supported by this community of readers and fans through the crowd-funding platform Patreon as well as by hand-picked sponsors. 

 

Director James Gunn (SUPER, Guardians of the Galaxy) tweeted about his appreciation for our article on the title sequence of his film SUPER in 2011

Director Edgar Wright (Baby Driver, Shaun of the Dead, Scott Pilgrim vs. The World) tweeted about his appreciation of and support for the site in 2014

Director Guillermo del Toro (The Shape of Water, Pan's Labyrinth, Pacific Rim) tweeted his appreciation about our article on the title sequence of his film Crimson Peak in 2015

Director James Gunn (SUPER, Guardians of the Galaxy) tweeted about his appreciation for our article on the title sequence of his film Guardians of the Galaxy Vol. 2 in 2017


 

The sponsorship model

Since the beginning, we have eschewed the standard online ad format. We wanted Art of the Title to be free of distracting, irrelevant, or intrusive online ads. Instead, we have chosen genuine partnership and have worked with a small roster of sponsors such as Vimeo, Maxon, and Adobe Typekit for specific article alignment. We work closely with sponsors to determine which features are most relevant for their company or service — pairing our inspiring content with brands that give back to our readers in some form, enabling them to engage and connect with a service that interests them.

 Sponsors we have worked with in the past include Vimeo, Maxon, University of the Arts London, New York Film Academy, Endcrawl, Video Copilot, Filmsupply, Adobe Typekit, aescripts, and Lens Distortions.

Sponsors we have worked with in the past include Vimeo, Maxon, University of the Arts London, New York Film Academy, Endcrawl, Video Copilot, Filmsupply, Adobe Typekit, aescripts, and Lens Distortions.

 

KARIN FONG, EMMY AWARD-WINNING DIRECTOR AND DESIGNER, FOUNDING MEMBER OF STUDIO IMAGINARY FORCES:
 

"Art of the Title has become the go-to archive of title design. It’s been a place that is helping to define a canon for our industry."

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