Being Normal
Author Kelli María Korducki approached me to design an identity for her newsletter Being Normal.
The newsletter is about what it means to be normal. Korducki writes:
“Spend enough time doing this kind of work and you’ll develop a vocational fixation. Mine is what it means to be normal. In these deeply abnormal times, I think the construction of social and cultural norms is fascinating. The process isn’t organic nor the results inevitable.
I know that there are readers out there who will find this fascinating too. This newsletter is for you.”
The wordmark
I discovered this character — we’ve named him Goosey — in a 1901 copy of Denslow’s Mother Goose in the Rare Book and Special Collections section of the Library of Congress and, well, they just seemed so normal. We fell in love.
